Logo-Type

It seems rather obvious, but he first thing that came to mind when I though about logo typography was the Coca-Cola logo;

"The typeface used, known as Spencerian Script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period." (wikipedia)

However, I don't really want to talk about the Coke logo. While trawling the internet I discovered a great little blog called The Bock. Following is an example of his work;



What I really respond to here is the simplicity of the design and typeface. "Bread" is a basic, simple product. The clean, purposeful typeface is perfect.