Friday, December 9, 2011

asian typography

I had always imagined that typography would be fairly limited when it came to asian letter forms. Only because their characters are so unique and specific. Not understanding the language, I had imagined that changing the design in fairly extreme ways would render the characters unreadable.
However, I managed to find some fairly interesting examples...



However, it does seem that the most common ways to play around with these types of characters is in the weight of the stroke.






distressed/ fatigued type

I really like the "shabby chic" look of distressed letterforms. They feel very grungy and contemporary. I've noticed that they often appear in text which is aimed at a younger, perhaps artistic audience.

business/ banking typpography

As you would expect, banking typography tends to be strong, bold, classic, stable (laughable really) as no doubt that is the message they are tying to convey to their customers.



text type with interesting color treatment

Check out this awesome website for examples of typography on the web:
http://www.webdesignerdepot.com/2009/04/101-examples-of-text-treatments-on-the-web/
I particularly like this example which uses water beads as the treatment for the word "water".

color_water

more graffiti

If you simply type in "graffiti" in a google image search, you get a ridiculous number of images. I liked this one because it looks like a fairly classic graffiti-style text. Large, thick and colorful letter forms.

graffiti


Check this out! Go to www.graffiticreator.net and you can design your own graffiti. It's really fun. Once you're done, you can right click and print. I printed to PDF then put it in photoshop to make a JPEG.

Tuesday, October 18, 2011

Logo-Type

It seems rather obvious, but he first thing that came to mind when I though about logo typography was the Coca-Cola logo;

"The typeface used, known as Spencerian Script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period." (wikipedia)

However, I don't really want to talk about the Coke logo. While trawling the internet I discov
ered a great little blog called The Bock. Following is an example of his work;



What I really respond to here is the simplicity of the design and typeface. "Bread" is a basic, simple product. The clean, purposeful typeface is perfect.